Good Morning America – Glass

  • 365
  • 25 Sep 2014
  • Personal

I always enjoy trying to expand the walls of what you’re currently allowed to do with logos and branding elements and this is an example of that.  I was playing with the idea of the logo being hollow with a glass layer in the middle.  It ended up turning out pretty alright, although ABC has no plans to use it.  I used Gotham as the typeface for this project since it was similar to the current Good Morning America logo.